CONSIDER
IT DONE.
Event production and delivery for brands, rights holders and agencies
01 / INITIAL
02 / APPROACH
COMPLEX
BEHIND THE
SCENES.
Simple in front of them.
PEOPLE / PLACES / SOLUTIONS / DELIVERY
02 / AGENCY SUPPORT
Your idea, our production experience.
03 / HOW WE WORK
WE DON'T START WITH WHAT WE HAVE
WE START WITH WHAT YOU NEED
Every event is different.
We bring together the right people, suppliers and experience around each project - from initial conversation to final delivery.
01 / EVENT DELIVERY
End to end event production, built around your brief.
03 / CONSULTING
Experience at the table, when you need it.
04 / PROJECTS
PROJECT ARCHIVE:
SCROLL ↓
PROJECT NO:
Volvo | Eden Project
UK Tour
August - September '26
2606
Volvo
SECTOR:
Brand Experience
ROLE:
Project management and delivery
CLIENT:
The Event Business
CLIENT:
PROJECT NO:
Mutiny
London / England
July '26
2605
Lionsgate
SECTOR:
PR Stunt
ROLE:
Production consultancy and delivery
CLIENT:
The Experience Agency
CLIENT:
PROJECT NO:
IMG House 2026
Wimbledon / London
June - July '26
2604
IMG
SECTOR:
Brand Experience
ROLE:
In-House Project management and delivery
CLIENT:
N/A
CLIENT:
PROJECT NO:
Olly Murs: Into the Unknown
Manchester to London
May '26
2603
UNICEF UK
SECTOR:
Endurance Sport Challenge
ROLE:
In-House Project Management
CLIENT:
N/A
CLIENT:
PROJECT NO:
Asian Racing Conference
Riyadh / Saudi Arabia
February 2026
2601
Jockey Club of Saudi Arabia
SECTOR:
Conference
ROLE:
Project management and delivery
CLIENT:
54
CLIENT:
PROJECT NO:
TikTok - UKIE
London / England
November '25
2504
TikTok
SECTOR:
Awards Ceremony
ROLE:
Production consultancy and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
The Ocean Race - Europe
Portsmouth / Hampshire
August '25
2503
The Ocean Race
SECTOR:
Sports Event
ROLE:
In-House Project Management
CLIENT:
N/A
CLIENT:
PROJECT NO:
IMG House 2025
Wimbledon / London
June - July '25
2501
IMG
SECTOR:
Brand Experience
ROLE:
In-House Project management and delivery
CLIENT:
N/A
CLIENT:
PROJECT NO:
Google Marketing Live
Dublin / Ireland
May '25
2502
SECTOR:
Brand Experience / Conference
ROLE:
Production consultancy and delivery
CLIENT:
Wonder
CLIENT:
PROJECT NO:
TikTok - LiveFest
London / England
January '25
2407
TikTok
SECTOR:
Awards Ceremony
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
Direct TV - Nothing on your roof
San Fransisco / USA
October '24
2406
Direct TV
SECTOR:
PR Event
ROLE:
Production consultancy
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
IMG House 2024
Wimbledon / London
June - July '24
2405
IMG
SECTOR:
Brand Experience
ROLE:
Project management and delivery
CLIENT:
160/90
CLIENT:
PROJECT NO:
Oner Active - Influencer Event
London / England
June '24
2404
Oner Active
SECTOR:
Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
Amazon Unboxed
Paris / France
May '24
2403
Amazon
SECTOR:
Conference / Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
McDonalds Influencer Event
London / England
April '24
2402
McDonalds
SECTOR:
Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
Volvo EX30 - Influencer Launch
London / England
February '24
2401
Volvo
SECTOR:
Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
ITV Palooza
London / England
November '23
2306
ITV
SECTOR:
Conference / Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
Meta Festival
London / England
November '23
2305
META
SECTOR:
Conference / Brand Experience
ROLE:
Project management and delivery
CLIENT:
Seen Studios
CLIENT:
PROJECT NO:
TikTok - Transparency Forum
London / England
September '23
2304
TikTok
SECTOR:
Pod Cast Filming
ROLE:
Production consultancy and delivery
CLIENT:
Seen Presents
CLIENT:
PROJECT NO:
MLB - Trophy Tour
London / England
June '23
2303
MLB
SECTOR:
PR Event
ROLE:
Production consultancy and delivery
CLIENT:
XYZ
CLIENT:
PROJECT NO:
MLB - First Pitch
UK
June '23
2302
MLB
SECTOR:
Participation Sports Event
ROLE:
Project management and delivery
CLIENT:
XYZ
CLIENT:
PROJECT NO:
Children In Need - Surprise Squad
UK
November '22
2202
Children in Need
SECTOR:
Charity Challenge Event
ROLE:
Project management and delivery
CLIENT:
Behind the Scenes
CLIENT:
PROJECT NO:
Helifest
Padstow / England
July '22
2201
Cornwall Air Ambulane
SECTOR:
Outdoor Festival
ROLE:
Project management and delivery
CLIENT:
Behind the Scenes
CLIENT:
ONE POINT OF CONTACT.
THE RIGHT PEOPLE
AROUND THE TABLE.
INITIAL is led by David Sturgess, an event production specialist with more than 15 years’ experience across sport, sponsorship, brand activation and live events.
Every project is built around the brief. I bring together the right people, specialists, suppliers and partners for the job — creating the team the event needs, layering in harmony with your existing team.
I stay close to the work.
From the first conversation through to delivery, clients have one senior point of contact who understands the project and takes responsibility for making it happen.
05 / ABOUT
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SMALL CORE / BIG NETWORK / BUILT AROUND THE BRIEF
06 / CONTACT