Amazon Unboxed

Design and deliver the first Amazon unBoxed event in Paris. Build brand awareness and give customers a clear understanding of Amazon Ads’ product portfolio.

We transformed Pavillon Vendôme into a B2B event for more than 300 advertising professionals, bringing Amazon Ads’ capabilities across Twitch, Prime Video and Live Sports into one space.

Plenary sessions and product demonstrations explored what each platform could offer advertisers, with speakers including Twitch creator Maghla and actor Franck Gastambide.

At the centre of the event, we created the Connections Hub: three dedicated activation spaces that turned the presentations into hands-on experiences.

Prime Video: A photo opportunity built around key titles, with QR codes connecting guests to leading 2024 releases and a content bar showing trailers.

Twitch: Three pillars and 12 interactive screens introduced guests to the platform’s features, communities and examples of successful Amazon Ads campaigns.

Live Sports: A tennis-themed photo opportunity highlighted the platform’s partnership with Roland-Garros, with rackets and bags as props.

A dedicated bar, DJ and curated menu gave guests space to continue conversations between sessions.