McDonalds Influencer Event

Design and deliver McDonald’s a 360° immersive experience in central London. Across two days, engage VIPs and members of the public with the changes to the core beef burger range.

Create a journey that engages all five senses and makes each product improvement tangible. Bring 'bouncier buns', 'melting cheese', 'searing patties', 'sizzling onions' and 'crunchy lettuce' to life at scale.

Build in a clear reason for guests to share their experience. Connect participation to the McDonald’s app through an incentive and encourage

 guests to try the updated burgers for themselves.

Extend the impact beyond the venue through social sharing and press coverage. Set a creative and production standard that positions the activation for recognition among the year’s leading live experiences.