Direct TV - Nothing on your roof

A 30-foot inflatable head. Two locations. One DIRECTV activation.

We created a giant inflatable of George Kittle’s head at San Francisco’s Marina Green, with the Golden Gate Bridge as the backdrop. The installation opened the campaign and set the scene for the following day’s tailgate event.

At the Hilton Santa Clara, we brought together football-themed games, photo opportunities and free merchandise in an experience designed for VIPs, fans and passers-by.

The bespoke built DIRECTV satellite-free house gave guests a place to explore the brand and campaign, try custom AR filters and collect tokens for food trucks serving American classics.