Volvo EX30 - Influencer Launch

Deliver an exclusive launch experience for the Volvo EX30, build brand love and connect Volvo with a younger audience.

Create ‘Hus of Volvo’ in central London: a two-day experience to give guests a first look at the vehicle within a premium, multi-sensory Swedish environment. Use authentic storytelling to connect the EX30’s design and materials to its Scandinavian roots.

Put sustainability at the centre of the experience, ensuring the design and delivery reflect the values of the EX30 and Volvo’s approach to innovation. Develop four immersive rooms, based on the EX30 interior styling options

 that bring Scandinavian nature to life, encourage participation and give guests reasons to create and share content.

Mist
Transport guests to Northern Sweden through an audio-visual interpretation of the aurora borealis. Combine imagery, music and narration to establish a sense of place.

Indigo
Tell the story of the EX30’s interior material containing 50% recycled denim fibres. Create a hands-on Sashiko denim upcycling workshop that lets guests explore reuse through craft.

Breeze
Capture the feeling of a Swedish summer’s day. Design and produce an AR filter that invites guests to explore the archipelago and create their own content.

Pine
Bring guests into the Taiga forests of Northern Sweden. Create a fragrance-making workshop that explores the essential oils associated with the interior materials and their wellbeing properties.